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Rocha Loures takes contributions from Brazil to the Global Forum

 The idea behind this event is to include the theme of sustainability in business administration practices and academic syllabuses

The president of the Federation of Industries of the State of Paraná (FIEP), Rodrigo da Rocha Loures, is participating this week, in Cleveland, in the BAWB-Global Forum 2009. The meeting will assemble business executives of transnational companies like Ford, Cisco, Patagônia, Herman Miller, Wal-Mart, IBM, Procter & Gamble, and Daw Chemical; academic leaders; and students to discuss ways of placing sustainability at the heart of business administration and, especially, in syllabuses of university-level business administration courses.

The first BAWB-Global Forum also took place in Cleveland, in 2006, an initiative that involved Case Western Reserve University; the Academy of Management, that assembles 19 thousand business administration professors from 90 countries; and the UN Global Compact, subscribed to by more than 4 thousand businesses and organizations committed to the cause of social-environmental responsibility, all over the world. The focus of the discussion is on the need to change university-level business administration education.

One of the 2006 conference’s proposals was to regionalize the movement. Since then, Fiep has organized the BAWB-Global Forum Latin America, held for the first time in Curitiba, June 18-20, 2008. The event was organized by the Industry University (UNINDUS) – Fiep’s corporate education arm – in partnership with the School of Business Administration of São Paulo of the Getúlio Vargas Foundation (EAES/FGV), and Case Western Reserve University/Ohio.

Rocha Loures is presenting the results of discussions on this theme held in meetings in Brazil. In addition to the main conference, the Global Forum Latin America also convenes meetings called ‘Call for Action’ in the cities of Curitiba, São Paulo, and João Pessoa.

Book
During the Conference, Fiep’s president will launch the English version of his book ‘Educate and Innovate in Sustainability’ with articles written to stimulate an appreciative discussion on the mission of organizations, academia, and the general society, in favor of sustainability.  The book is available at www.fiepr.org.br ,Publications.

[+] See the complete program of the event

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